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Technology & Construction: Have You Overlooked the Power of a CRM?

If you ask a commercial contractor what type of technology they use, you’re sure to hear “BIM” or Building Information Modeling software, Virtual Reality, Raken, SmartBid and more. But did you know sales and marketing automation tools play an equally important role in helping construction companies improve workflows and increase operational efficiency? This episode focuses on the benefits of an integrated CRM or customer relationship management tool and how, if you’re in the sales or marketing departments, to pitch bringing new technology into your organization.

Show Notes

[01:30] Thoughts on why construction companies have historically focused on operations vs sales and marketing to grow their business.
[03:20] The push and pull between operations/sales and the marketing departments.
[04:20] Where to start when assessing customer relationship management (CRM) platforms.
[06:40] Ways to approach stakeholders about a CRM and gain their buy-in.
[11:53] The benefits of an integrated CRM and why some team members may view the technology as a downside.
[20:00] Favorite features of our CRM.
[16:00] Why onboarding a CRM right the first time increases the chances of user adoption.
[16:00] Why onboarding a CRM right the first time increases the chances of user adoption.

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